Honda Atlas Cars (Pakistan) Limited
(HACPL) is a joint venture between
Honda Motor Co., Japan, and the
Atlas Group, Pakistan. Incorporated
as a public limited company on
November 4, 1992, it is listed on the
Pakistan Stock Exchange Limited.
The joint venture agreement was
formalized on August 5, 1993,
followed by the groundbreaking
ceremony on April 17, 1993.
The plant’s construction and
equipment installation were
completed within just 11 months,
leading to the Inaugural car roll off
the assembly line on May 26, 1994.
This milestone event was graced by
the then President of Pakistan, the
late Sardar Farooq Ahmad Khan
Leghari, alongside Mr. Nobuhiko
Kawamoto, President of Honda
Motor Co., and the late Mr. Yusuf H.
Shirazi, Founder of Atlas Group.
Subsequently, the Company
launched its Initial Public Offering
(IPO) and was listed on the Karachi
and Lahore Stock Exchanges in
November 1994
July 14, 1994, marked the beginning
of car bookings, through six
dealerships in Karachi, Lahore, and
Islamabad. Over the years, the
nationwide dealership network
expanded to include 36 3S (Sales,
Service, and Spare Parts)
dealerships, 19 2S (Service and Spare Parts) outlets, and 5 1S
(Spare Parts) stores across major
cities in Pakistan, all operating in
accordance with global Honda
standards ensuring consistency in
Quality services.
Our Journey in Production
commenced with the 5th generation
Honda Civic in 1994. Since then, the
lineup has expanded to include the
Honda City (1997), BR-V (2017), and
HR-V (2022). Cumulatively over
556,100 vehicles have been
manufactured and sold in Pakistan.
In response to the growing market
demand, the Company significantly
expanded its plant in 2006, doubling
its annual production capacity to
50,000 units per year on doubleshift operational model. This
expansion ensured that we meet
the evolving demand of the
automotive market in Pakistan
We adhere to the government’s
policies regarding the percentage of
parts localization by actively
supporting local vendors in
domestic market. To ensure
international quality benchmarks we
implement a rigorous quality control
system, ensuring consistent quality
and performance.
The Company is committed to
delivering exceptional services and products to its esteemed customers
through a customer-first approach.
We conduct regular service
campaigns to enhance customer
satisfaction and strengthen brand
loyalty. This market confidence is
reflected in the fueled sales growth
reinforcing the brand's strong
position in Pakistani market.
Currently, Honda Atlas offers six
models, four locally assembled —
Honda Civic, City, BR-V, and HR-V
and two imported — Honda Accord
and CR-V. The 6th generation Honda
City (2021) offers CVT transmission, standard SRS airbags
across all variants, improved
performance, and enhanced fuel
efficiency for a smoother urban
driving experience.
In March 2022, the 11th generation
Honda Civic was launched in
Pakistan, featuring a turbocharged
engine and advanced safety
technologies. The Civic RS 2022
stands out with Honda Sensing a
suite of safety features including
Collision Mitigation Braking System,
Adaptive Cruise Control, Lane Keep
Assist, Road Departure Mitigation,
Auto High Beam, Lead Car
Departure Notification, and WalkAway Auto Locking. The Civic 2022
is widely praised for its precise
handling, refined ride quality, and
robust performance
The Honda BR-V offers a vibrant
color palette and modern tech
features, while the locally
assembled Honda HR-V was
launched on October 21, 2022 in
two variants, equipped with an
enhanced technology and elevated
driving experience to customers
seeking versatility and innovation
In a major milestone, Honda Atlas
Cars rolled out its 500,000th
vehicle from the Manga Mandi
Plant in Lahore, a testament to the
enduring trust placed in the brand
by Pakistani consumers.
On November 27, 2023, the
Company marked its 30th
anniversary with a grand
celebration at the Lahore plant,
attended by over 1,700 guests
including dealerships, corporate
partners, suppliers, vendors,
associates and distinguished
representatives from Honda Motor
Co. Japan and Asian Honda Co.
Thailand and Atlas Group. The
celebration highlighted the three
core joys of Honda: the Joy of
Buying, the Joy of Selling, and the
Joy of Creating. As Honda Atlas
Cars (Pakistan) Limited continues
its journey, it remains committed
to innovation, customer
satisfaction, and long-term
investment in Pakistan’s
automotive future.
On March 29, 2025, the Company
celebrated a Historic Milestone with
Inaugural 'Built in Pakistan' Export
Ceremony held at its state-of-the-art
manufacturing facility. Reinforcing
its position as a key player in the
international automotive market, the
Company successfully dispatched its
inaugural batch of 38 Honda City
1.2L units to Japan. The event was
attended by senior government
officials, esteemed industry
stakeholders, media representatives,
and key members of HACPL and the
ATLAS Group of Companies, marking
a significant milestone in the
Company's commitment to highquality automotive manufacturing
and global expansion.
Looking ahead, HACPL remains
focused on innovation and
sustainable mobility. The Company is
actively working to introduce
Honda’s cutting-edge e:HEV (Hybrid
Electric Vehicle) technology to the
Pakistani market. This nextgeneration hybrid system combines
dynamic performance with
exceptional fuel efficiency and
reduced environmental impact. With
this technology, HACPL is
positioning itself at the forefront of
eco-friendly mobility in alignment
with global trends and evolving
customer expectations.
As Honda Atlas Cars (Pakistan)
Limited, we are dedicated to playing
a pivotal role in Pakistan’s
automotive industry and reaffirm
our commitment to long-term
investment in the nation, as
Pakistani customers have trust in
the Honda brand.
Ground Breaking Ceremony held 17th April 1993
Inauguration by President of Pakistan and visit of Mr. N.
Kawamoto, President Honda Motor Co. Ltd., Japan – 13th July 1994
Celebrated 500,000th Unit Production 29th March 2022
Celebration of 30th Anniversary 27th November 2023
Mr. Maqsood-ur-Rehman Rehmani Company Secretary & VP
Audit Committee
Mr. Muhammad Naeem Khan (Chairman)
Mr. Saquib H. Shirazi (Member)
Mr. Akira Kitazawa (Member)
Mr. Satoshi Suzuki (Member)
Executive Committee
Mr. Masaya Wakuda
Mr. Maqsood ur Rehman
Mr. Naoki Negi
Human Resource and Remuneration Committee
Mr. Muhammad Naeem Khan (Chairman)
Mr. Saquib H. Shirazi (Member)
Mr. Masaya Wakuda ( Member)
Mr. Naoki Negi (Member)
Mr. Akira Kitazawa (Member)
Auditors
M/s. A.F. Ferguson & Co. Chartered Accountants
Legal Advisor
M/s. Bukhari Aziz & Karim
M/s. Axis Law Chambers
Share Registrar
M/s. Hameed Majeed Associates (Pvt.) Ltd
Head of Internal Audit
Mr. Imran Farooq
Chief Financial Officer
Mr. Hamood ur Rehman Qaddafi
Company Secretary & Vice President
Mr. Maqsood ur Rehman Rehmani
Mr. Aamir H. Shirazi
Chairman
Mr. Aamir H. Shirazi is the President of Atlas Group. He graduated from Claremont McKenna College and attended the OPM at the Harvard Business School. He has over 35 years of corporate management experience. He has to his credit, work experience in Honda America, besides working at various positions in Atlas Group, including serving as the Chief Executive of Atlas Honda Limited for eleven years.
He is currently the Chairman of Honda Atlas Cars, Atlas Honda, and Atlas Engineering. He also serves on the Boards of Shirazi Investments (the Group’s Holding Company), Murree Brewery Company Limited, and Tri-Pack Films Limited.
He is a member of the Board of Governors, Lahore University of Management Sciences. He was also appointed as a Professional Director on the Board of Lahore Stock Exchange for two consecutive terms by the Securities & Exchange Commission of Pakistan.
He has been serving as the Honorary Consul General of Japan in Lahore, since 2002 and is the Patron-in-Chief, Pakistan Japan Cultural Association, Lahore.
Mr. Masaya Wakuda
President & CEO
Mr. Masaya Wakuda has been with Honda Motor Co., Ltd., Japan for over 22 years. He joined the Company in 2003, beginning his career in the Parts Operation Division at Honda Motor Co., Ltd., Japan.
Mr. Wakuda is a graduate of Osaka University, Japan, and has had an extensive and impressive career at Honda, holding significant roles in various divisions, including parts sales, procurement, logistics, and supply chain management. He joined Asian Honda Motor Co., Ltd. in January 2006, and later returned to Honda Motor Co., Ltd. In December 2010, where he worked for three years as an Assistant Manager in the Overseas Parts Sales and Automobile Service Engineering Departments.
In March 2013, he was transferred to Honda Europe NV, where he served as Business Unit Staff Manager for four years. In April 2017, he returned to Honda Motor Co., Ltd. in Japan, working as Manager in the Supply Planning Department for four years and in the Strategic Logistics Department for two years. In his most recent role, he became President of Honda Motor Europe, Logistic NV in August 2023.
He joined on the Board of Honda Atlas Cars (Pakistan) Limited
as an Executive Director and President & Chief Executive Officer from April 01, 2025.
Mr. Saquib H. Shirazi
Director & Senior Advisor
Saquib Shirazi is the President & Chief Executive Officer of Atlas Honda. He is also the Senior Advisor and Director on the Board of Honda Atlas Cars (Pakistan) Limited.
In the past, he has served as Chairman, Pakistan Business Council (PBC), Chairman, Pakistan Auto Manufacturers’ Association (PAMA) as well as Chairman, Harvard Business School’s Global Alumni Board. He is currently an advisor to British International Investment (BII), the National School of Public Policy and Prime Minister’s Economic Council.
He graduated from the Wharton School of Finance and has an MBA from the Harvard Business School.
Mr. Naoki Negi
Executive Director / VP (Production)
Mr. Naoki Negi has been associated with Honda Motor Co., Ltd, Japan since 1989. He graduated from Kawagoe Commercial High School, in Japan. He started his career as an Engineer in the Welding Department in Honda Motor Co., Japan and he has vast experience in different managerial positions.
From April 2017 he worked as Chief Engineer at Honda of Canada Manufacturing in Canada for four years. From April 2021 he worked as Chief Engineer in Honda Motor Co., Japan prior to his appointment at HACPL.
He was appointed on the Board of Honda Atlas Cars (Pakistan) Limited on October 01, 2024, as Executive Director & Vice President (Production).
Mr. Satoshi Suzuki
Director
Mr. Suzuki has been with Honda Motor, Japan for over 36 years, with extensive experience in the automobile business and product planning across global strategic roles.
He has served as General Manager of Product Planning & Marketing at Honda Motor Europe Ltd., Director Sales at Honda Motor RUS LLC in Moscow, and Vice President of the Automobile Operations Division at American Honda Motor Co., Inc. Since 2024, he has been Head of the Corporate Business Development Unit at Honda Motor Co., Ltd., and more recently Senior Vice President of Asian Honda Motor Co., Ltd. in Thailand.
He has also been a member of the Board of Directors of Honda Atlas Cars (Pakistan) Limited since April 1, 2026.
Mr. Akira Kitazawa
Director
Mr. Akira Kitazawa has been associated with Honda Motor Co., Ltd., Japan, for the past 29 years and possesses extensive experience in Accounting, Finance, Human Resources, and Business Planning at a global level. He has served at Honda Motor Co., Ltd., Japan, as well as across various international subsidiaries.
His first overseas assignment was in the Accounting & Finance division at Honda America Manufacturing, Inc. He has also held notable positions, including serving for nearly two years as AVP Business Administration at Honda Canada Inc., and for over four years as Vice President Accounting at Honda Development & Manufacturing of America.
Currently, he has been serving as Vice President, Planning & Strategy, for the past two years within the same group of subsidiaries.
Mr. Kitazawa has been appointed to the Board of Honda Atlas Cars (Pakistan) Limited as a Director, effective April 1, 2026.
Mr. Ariful Islam
Independent Director
Mr. Ariful Islam is a senior banker with over 37 years of experience with various banks in Bahrain and Pakistan. He qualified as a Chartered Accountant from the Institute of Chartered Accountants in England and Wales and is also a Fellow member of the Institute of Chartered Accountants of Pakistan.
He worked with Peat, Marwick, Mitchell & Co. (now KPMG) in their main London Office before starting his banking career with Faysal Islamic Bank of Bahrain. He subsequently moved to MCB where his last position was SEVP & Head of Investment Banking. He joined Meezan Bank in April 1999 as the Bank’s first Chief Operating Officer and retired from his position as the Deputy CEO of the Bank in 2024.
He has been on the Board of the Honda Atlas Cars (Pakistan) Limited since 2020 as an Independent Director. Beside this, he is also a Director on the Board of the M/s. Raqami Islamic Digital Bank Ltd, M/s. Lucky Core Industries Ltd, M/s. Lucky Landmark Ltd and M/s. Cherat Cement Ltd.
Mr. Muhammad Naeem Khan
Independent Director
Mr. M. Naeem Khan is an AMP from Harvard Business School, Boston, USA, a fellow member of both The Institute of Chartered Accountants of Pakistan and The Institute of Chartered Accountants in England & Wales. He has exposure in oil marketing where he extensively developed the retail chain and nurtured commercial customers besides looking after the treasury and accounting functions.
He has also worked with the food industry where he was instrumental in developing new economically viable product lines. He has been an investment banker with extensive exposure to the capital markets. He has served on the Boards of Atlas Group. Currently, he is serving on the Boards of Raaziq Group, which is engaged in logistics as well as public transportation.
He is also an independent member on the Boards of Service Industries Ltd and Sapphire Fibres Ltd and Chairman of the Audit Committee of the former. Mr. Khan qualifies as an independent director under the guidelines of the Securities & Exchange Commission of Pakistan (SECP) and the Code of Corporate Governance.
Ms. Rie Mihara
Independent Director
Ms. Mihara is the Chief Executive Officer & Founder of Makotoya Co., Limited, Japan since 2008. She is a graduate of Tohoku Fukushi University, Miyagi, Japan in Social Welfare.
After study, she joined M/s. Recruit Staffing Co., Limited in 2001 as Customer Centre Manager and worked as Director of Human Resource Development at Welcome Co., Limited, Japan. In 2008 she laid the foundation of Makotoya Co., Limited in Japan and worked as CEO & Founder of the Company.
In 2016, Ms. Mihara established Makotoya Pakistan (Pvt) Limited and start working as CEO. She has vast experience of Marketing, Human Resources, and Entrepreneurship. She has been on the Board of Honda Atlas Cars (Pakistan) Limited since May 2018.
Mr. Maqsood-Ur-Rehman Rehmani
Company Secretary & Vice President
Mr. Rehmani has done an MBA in Marketing, a Law Graduate from the University of Karachi, and an Advance Management Course from INSEAD, France.
He has vast experience in Human Resources, Administration, Industrial Relations, Import, Purchase & Logistics and Supply Chain Operations, Vendor Development, and Corporate Affairs. He joined Atlas Honda Limited in 1989 and was transferred to Honda Atlas Cars (Pakistan) Limited in 2008 as General Manager of Logistics. Since November 2014, he is working as Company Secretary and Vice President.
Mr. Aamir H. Shirazi is the President of Atlas Group. He graduated from Claremont
McKenna College and attended the OPM at the Harvard Business School. He has over 35
years of corporate management experience. He has to his credit, work experience in Honda
America, besides working at various positions in Atlas Group, including serving as the
Chief Executive of Atlas Honda Limited for eleven years.
He is currently the Chairman of Honda Atlas Cars, Atlas Honda, Atlas Engineering and
Atlas Autos. He also serves on the Boards of Shirazi Investments (Group’s Holding
Company), Shirazi Trading, and Murree Brewery Company Limited.
He is a member of the Board of Governors, Lahore University of Management Science and
member Syndicate, University of Engineering & Technology. He was also appointed as a
Professional Director on the Board of Lahore Stock Exchange for two consecutive terms by
the Securities & Exchange Commission of Pakistan.
He has been serving the Honorary Consul General of Japan in Lahore, since 2002 and is
the Patron-in Chief, Pakistan Japan Cultural Association, Lahore.
Mr. Takafumi Koike
President & CEO
Mr. Takafumi Koike has been associated with Honda Motor Co., Ltd., Japan for more than
26 years. He joined Honda in 1998 and began his career in Motorcycle Overseas Sales
Division, Honda Motor Company, Japan.
Mr. Takafumi Koike has extensive experience in the Automobile industry, having worked in
several product planning and sales divisions. In his previous assignment, he has worked
as General Manager at Business Administration Division and served in Sales Supervisory
Unit Automobile Operations in Honda Motor Co., Ltd.
He joined on the Board of Honda Atlas Cars (Pakistan) Limited as President & Chief
Executive Officer from April 2022. Mr. Koike graduated from Shanghai Normal University,
China.
Mr. Saquib H. Shirazi
Director & Senior Advisor
Mr. Saquib Shirazi is the President & Chief Executive Officer of Atlas Honda. As a
representative of the Atlas Group, he is the current Chairman of Pakistan Auto
Manufacturers’ Association.
Previously, he has served as the Chairman of Harvard Business School’s Global Alumni
Board as well as the Chairman of the Pakistan Business Council.
He currently serves on the Boards of Pakistan Mobile Communication Tri-Pack and the
National School of Public Policy. He is also on the Advisory Councils of British
International Investment and the Harvard Business School. In the past, he has served as
a Director on several national and multinational Boards.
He graduated from the Wharton School of Finance and has an MBA from the Harvard Business
School.
Mr. Shinobu Nakamura
Executive Director & VP (Production)
Mr. Nakamura has been associated with Honda Motor since 1989. He has
experience of Welding and Production Process Management. He started
his career as Process Associate in Honda Suzuka Plant, Japan and served
for more than 35 years in different positions. He has also worked in Honda Manufacturing
of
Alabama., LLC, USA for five years. He has also served as Welding BUKAI Head in Honda
Tochigi
Plant, Japan. He has been working with Honda Atlas Cars (Pakistan) Limited since
November 2019
as General Manager Production.
He was appointed on the Board of Honda Atlas Cars (Pakistan) Limited from July 2022, as
Executive Director & Vice President Production.
Mr. Gaku Nakanishi
Director
Mr. Gaku Nakanishi has been associated with Honda Motor Co., Japan for last 33 years. He
has vast experience of Automobile Business, Product Planning & Marketing. He started his
career as a Staff Member with Honda Motor, Japan, and worked in different Honda
subsidiaries. He served in Honda Mexico for 8 years as Manager. He worked as the
President of Honda Automobile Thailand for 3 years. He also worked as the President of
Honda Cars India, for 4 years, before his appointment to his current position, Director
of Asian Honda Motor Company Limited, Thailand.
Mr. Nakanishi has been appointed to the Board of Honda Atlas Cars (Pakistan) Limited
from May 2022.
Mr. Hidenori Ashikawa
Director
Mr. Hidenori Ashikawa has been associated with Honda Motor Co., Ltd., Japan, for last 22
years. He has vast experience in the management of Accounting, Finance, and Business
Planning. He has been working at Honda Motor, Japan as well as overseas subsidiaries;
for almost 4 years at Honda Motor Europe as Accounting, Finance, and HR Assistant to the
President and at Honda Cars India for over 3 years as CFO & Director. Recently, he
joined as the General Manager of Asian Honda Motor Co., Ltd, Thailand.
Mr.
Ashikawa has been appointed to the Board of Honda Atlas Cars (Pakistan) Limited from
April 01, 2024.
Mr. Ariful Islam
Independent Director
Mr. Ariful Islam is a senior banker with over 37 years of experience with various banks
in Bahrain and Pakistan. He qualified as a Chartered Accountant from the Institute of
Chartered Accountants in England and Wales and is a Fellow member of the Institute of
Chartered Accountants of Pakistan. He worked with Peat, Marwick, Mitchell & Co. (now
KPMG) in their main London Office before starting his banking career with Faysal Islamic
Bank of Bahrain. He subsequently moved to MCB where his last position was SEVP & Head of
Investment Banking. He joined Meezan Bank in April 1999 as the Bank’s first Chief
Operating Officer and recently retired from his position as the Deputy CEO of the Bank.
He is also an Independent Director on the Board of Directors of Lucky Core Industries
and has been on the Board of the Honda Atlas Cars (Pakistan) Limited since March 2020 as
an Independent Director.
Mr. Muhammad Naeem Khan
Independent Director
Mr. M. Naeem Khan is an AMP from Harvard Business School, Boston, USA, a fellow member
of both The Institute of Chartered Accountants of Pakistan and The Institute of
Chartered Accountants in England & Wales. He has exposure in oil marketing where he
extensively developed the retail chain and nurtured commercial customers besides looking
after the treasury and accounting functions. He has also worked with the food industry
where he was instrumental in developing new economically viable product lines. He has
been an investment banker with extensive exposure to the capital markets. He has served
on the Boards of Atlas Group.
Currently, he is serving on the Boards of Raaziq Group, which is engaged in logistics as
well as public transportation. He is also an independent member on the Boards of Service
Industries Ltd and Sapphire Fibres Ltd and Chairman of the Audit Committee of the
former. Mr. Khan qualifies as an independent director under the guidelines of the
Securities & Exchange Commission of Pakistan (SECP) and the Code of Corporate
Governance.
Ms. Rie Mihara
Independent Director
Ms. Mihara is the Chief Executive Officer & Founder of Makotoya Co., Limited, Japan
since 2008. She is a graduate of Tohoku Fukushi University, Miyagi, Japan in Social
Welfare. After study, she joined M/s Recruit Staffing Co., Limited in 2001 as Customer
Centre Manager and worked as Director of Human Resource Development at Welcome Co.,
Limited, Japan.
In 2008 she laid the foundation of Makotoya Co., Limited in Japan and worked as CEO &
Founder of the Company. In 2016, Ms. Mihara established Makotoya Pakistan (Pvt) Limited
and start working as CEO. She has vast experience of Marketing, Human Resources, and
Entrepreneurship. She has been on the Board of Honda Atlas Cars (Pakistan) Limited since
May 2018.
Dividend 227.5% (Rs 22.75 per share) for the year ended Mar 31, 2018
Share transfer books closing June 18, 2018 to June 28, 2018 (both days inclusive).
Share Transfer System
Physical share transfers received by the Company’s Share Registrar are
registered within 15 days from the date of receipt, provided the documents are completed in all
respects.
This Policy extends to all associates of the Company, its Board of Directors and including all
its sub-committee,
those authorized to speak on its behalf, and all other insiders.
E-Dividend Mandate (Mandatory)
As per Section 242 of the Companies Act, 2017 the payment of
cash dividend through electronic mode has become mandatory.
Therefore, all shareholders are advised to provide valid bank
account details (if it is not provided earlier) in the “Dividend Mandate Form”,
available on Company’s website to enable the Company to transfer your cash dividend into your
bank account.
Shareholders maintaining shareholding under Central Depository System (CDS) are advised to
submit their bank
mandate information directly to the relevant participant / CDC Investor Account Service.
Withholding of Tax & Zakat on Dividend
As per the provisions of Section 150 of the Income Tax Ordinance,
2001, the withholding tax is deductible at source on the amount of dividend paid by the Company
at the rate of 15% for filers and at the rate of 30% for non-filers. Zakat is also deductible at
source from the dividend at the rate of 2.5% of the face value of the share, other than
corporate
holders or individuals who have provided an undertaking for non-deduction of zakat.
Copy of Computerized National Identification Number (CNIC) or National Tax Number (NTN):
The shareholders are informed that as per sub Clause 9(i) of Regulation 4
of Companies (Distribution of Dividends) Regulations 2017, the identification of the registered
shareholder or its authorized person should be made available with the Company. Therefore,
it is requested that shareholders must provide copy of their Computerized National
Identity Card (in case of individual) or National Tax Number (in case of other than individual)
or Passport (in case of foreign individual) shareholder. The shareholders are requested to
provide
the above documents by mail to the Company Secretary, unless it has already been provided.
The members while sending above documents must quote their respective folio number.
Shareholders are also requested to immediately notify the change of address, if any.
Shareholders' Feedback / Complaint / Query
Mr Maqsood-ur-Rehman Rehmani, Company Secretary & Vice President
Honda Atlas Cars (Pakistan) Limited, 43-Km Multan Road,
Manga Mandi, Lahore.
Ph: 042-34500022~29
[email protected]
DISCLAIMER:“In case your complaint has not been properly redressed by us,
you may lodge your complaint with Securities and Exchange Commission of Pakistan (the
“SECP”).
However, please note that SECP will entertain only those complaints which were at first
directly
requested to be redressed by the company and the company has failed to redress the same.
Further
, the complaints that are not relevant to SECP’s regulatory domain/competence shall not be
entertained
by the SECP."
Honda Philosophy
The Honda Philosophy consists of Fundamental Beliefs (including "Respect for the Individual" and "The Three Joys"), the Company Principle, and Management Policies. This philosophy is not only shared by all associates, but also forms the basis for all company activities and sets the standard for the conduct and decision-making of all associates throughout the Honda Group. Driven by its dreams and reflecting its values, Honda will continue taking on challenges to share joy and excitement with customers and communities around the world to strive to become a company society wants to exist.
Fundamental Beliefs
Respect for the Individual
Initiative
Initiative means not to be bound by preconceived ideas but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.
Equality
Equality is at the heart of everything we do. Our people are not employees; they are associates and they all have exactly the same opportunities to progress. We recognize and respect the individual differences in one another and treat each other fairly. An individual’s race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual’s opportunities.
Trust
The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities
The Three Joys
The Joy of Buying
The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.
The Joy of Selling
The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers, and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.
The Joy of Creating
The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering, and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations, and we experience pride in a job well done.
Corporate Philosophy
Maintaining a global viewpoint, we are dedicated to supplying products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction.
Management Policy
Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas, and make the most effective use of time.
Enjoy your work and encourage open communication.
Strive constantly for a harmonious flow of work.
Be ever mindful of the value of research and endeavor.
Honda Vision 2030
Serve people worldwide with the
“Joy of expanding their life’s potential”
Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives
Sustainability Policy
Honda Atlas Cars (Pakistan) Limited (HACPL) is committed to sustainable business practices that integrate Environmental, Social and Governance (ESG) principles. This ESG Policy establishes a framework for HACPL's commitment to environmental stewardship, social responsibility, and corporate governance. The policy addresses the growing challenges of climate change, resource scarcity, community well-being, and corporate integrity, and ensures long-term value creation for all stakeholders. This policy aligns with Honda's philosophy and its vision for the 21st century: 'striving to be a company society wants to exist,' which emphasizes 'Creating the Joys,' 'Expanding the Joys,' and 'Ensuring the Joys for the Next Generations.' The 'Honda 2030 Vision' serves as a key milestones,
providing clear guidance for HACPL to achieve its objectives.
In order to achieve these
objectives, HACPL shall focus on the following core principles:
1-Environment
2-Social
3-Governance
Health, Safety and Environmental Policy
Honda Atlas Cars (Pakistan) Limited, being a leading car manufacturing company in Pakistan, is committed to produce Honda Cars with sustainable performance in Health, Safety and Environment (HSE). In order to achieve this, the company shall:
Provide a safe and healthy workplace to all stakeholders affected by its operations, for the prevention of injury and ill health.
Assign responsibilities for effective implementation of HSE management systems.
Comply with all applicable HSE legal, regulatory, and other requirements.
Create awareness and understanding of health, safety, and environmental issues among our associates.
Empower workers to participate in and be consulted on health and safety–related matters.
Identify and evaluate risks and opportunities to eliminate, reduce, or manage risks related to the company’s operations proactively, ensuring that health and safety hazards and environmental impacts are prevented.
Formulate objectives and targets to eliminate workplace hazards, prevent environmental pollution, and continually improve HSE management systems as much as possible.
Keep the public and other interested parties informed of our HSE performance wherever required.
Quality Policy
We at Honda Atlas Cars (Pakistan) Limited, strive for supplying top quality Honda Cars to get ultimate customers satisfaction accomplished by
Smart teamwork and dedicated individuals
Complying with all applicable legal and regulatory requirements
Continually improving our strategies and goals
Energy Policy
As an energy intensive Company, we at Honda Atlas Cars (Pakistan) Limited strives to reduce its energy consumption and promote the long-term environmental sustainability of its operations. We are committed to perform following roles:
Identify and evaluate all energy-related activities and their environmental impacts to eliminate wastage and conserve energy.
Establish objectives and targets aligned with Global Honda’s long-term vision of achieving 100% carbon-free energy usage.
Comply with energy-related and other applicable requirements, and create awareness among associates on energy management.
Introduce and increase the use of renewable energy.
Continuously monitor and improve system performance based on the PDCA cycle.
Honda Human Rights Policy
Since Honda Motor was founded in 1948, Honda has continuously worked to provide value to help people and create a better society through our technologies, ideas, and designs. The starting points out such efforts is our desire to "help people and society" and "expand the potential of people's lives". The underlying basis of these efforts is the concept of "Respect for the Individual," which constitutes Honda's Fundamental Beliefs. Honda believes that human beings are born as free and unique individuals with the capacity to think, reason, and create - and the ability to dream.
Our wish is to nurture and promote these characteristics in Honda by respecting individual differences, trusting each other as equal partners, exercising abilities to the fullest, and sharing joy. From this standpoint, we adopt Respect for the Individual, consisting of the three elements of initiative, equality, and trust, as one of our Fundamental Beliefs. We believe this spirit should permeate all our relationships with everyone.
Based on the concept of Respect for the Individual, Honda has formulated the Honda Human Rights Policy ("the Policy") to fulfill our responsibility to respect the human rights of stakeholders who may be affected by our business activities. By putting the Policy into practice, we will cooperate with our stakeholders to undertake business activities in a sustainable manner to continue to be "a company that society wants to exist."
Honda Conduct Guidelines – Honda Code of Conduct
Guided by the fundamental beliefs of “Respect for the Individual” and “The Three Joys” (“The Joy of Buying,” “The Joy of Selling,” and “The Joy of Creating”), Honda endeavors to share joy with people around the world and aspires to be “a company society wants to exist.” A prerequisite to fulfilling this philosophy is to act with integrity to customers and society at all times. Failure in our duty to maintain sincerity would result in loss of the confidence and trust we have established over the years; a precious asset that would be extremely difficult to recover.
For this reason, in 2003 we announced and subsequently implemented the Honda Conduct Guidelines. During this time, Honda has expanded its business throughout the globe, and I feel that expectations from stakeholders, including customers, have grown greater as well. This also reflects the increasing importance for each of us to act responsibly, as expected by customers and society. In view of these trends, we have revised the Honda Conduct Guidelines as the “Honda Code of Conduct” covering acts of integrity for Honda associates around the world. Our founder Soichiro Honda once said, “What you make reflects you”. I also believe that a sincere attitude toward customers on the part of each individual Honda associate is what creates excellent products and services.
The continuous growth of Honda depends on the appropriate conduct of each Honda associate toward customers and society. Under the guidance of the Honda Philosophy and as a company empowered by its aspiration to realize people’s dreams, Honda has thus far been able to establish trust with its customers and society by engaging in global business operations and sharing joy with people around the world. As a result of our global deployment, Honda now has associates in numerous countries and regions around the world. Considered conduct grounded on the Honda Philosophy on the part of each individual associate is essential for Honda in reinforcing the trust established with our customers and society.
By sincere, we mean free from deceit (dishonesty) and hypocrisy (two-facedness) and being earnest. Recently, we have established the Honda Code of Conduct as a sincere action that we would like all persons working at Honda around the world to follow. To reinforce the trust of customers and society and make Honda “a company society wants to exist,” all associates including officers and directors of Honda and its subsidiaries (hereinafter referred to as “associates”) (where HM and its subsidiaries are collectively called as the “Honda Group”) should fully understand and comply with the Honda Code of Conduct, and practice sincere and ethical conduct that conforms to the Code. Acts in violation of the Code may be subject to discipline under company policies and applicable laws and regulations.
Business Ethic Proposal Line (BEPL)
Honda is committed to following fair business practices to safeguard the stakeholder's interest. These stakeholders are our shareholders, customers, suppliers, dealers, associates and the community. Stakeholder interest can be sustained if company runs business with transparency, fairly, efficiently and according to the Honda's Code of Conduct and Ethics Guidelines. Large companies need to implement internal control systems, in order to ensure the same, in response to both stakeholders and society's interest, at large.
Honda's stated vision & goal is to become a company that society wants to exist. Therefore, it is important to establish a system & organization to guarantee fairness of the company's operations and to meet the expectations of the stakeholders and society, so as to enhance and protect the credibility and image of Honda. Consequently, Honda Corporate Governance (HCG) has been established to ensure the implementation of corporate management systems. HCG emphasizes the accountability of every Honda associate in establishing the standards of HCG through their daily operations.
Guidelines On Insider Information Control and Insider Trading Regulation
Purpose
The purpose of these guidelines is to clarify the management standards of Honda Atlas Cars (Pakistan) Limited (the "HACPL") regarding insider information and the standards of conduct regarding the purchase, sales etc. of Shares, etc. of HACPL, and to prevent insider trading of Shares, etc. in breach of the Relevant Laws (defined below) in each jurisdiction.
Definitions
The definitions of terms specified in these guidelines shall be as follows:
"Insider Information" means Material Facts about Honda Companies that have not been publicly disclosed.
"Relevant Laws" means, individually and collectively, the following laws and ordinances, relevant government ordinances, and regulations of the Securities and Exchange Commission of Pakistan (SECP).
The Listed Companies (Prohibition of Insiders Trading) Guidelines.
The Listed Regulations of Pakistan Stock Exchange Limited; (the "Exchange").
The Financial Instruments and Exchange Act of Japan (the "FIEA") and relevant government and ministerial ordinances.
The U.S. Securities Exchange Act of 1934 and rules thereunder (including Rule lOb-5) and the New York Stock Exchange Listed Company Manual.
Other applicable laws and ordinances, relevant government ordinances, and regulations, circulars, and guidelines issued by SECP from time to time.
"Shares, etc." means common stocks, class stocks, warranties, stock acquisition rights, bonds with stock acquisition rights, partnerships investment trusts, or other securities specified as subject to insider trading regulations under the Relevant Laws, and securities representing options therefore.
"Purchase, Sale, etc." means purchases, sales, other transfers or acquisitions for compensation, derivative transactions, and other acts of disposal that are subject to insider trading regulations under the Relevant Laws.
Restriction On Purchase, Sale, Etc., Of Shares Etc.
Director(s), CEO, executives, and associates of HACPL who come to know of any material fact in the course of their duties shall not Purchase, Sell, etc. any Shares, etc. of HACPL until such material fact is disclosed.
Director(s), CEO, executives, and associates of HACPL who have received information about material facts from persons who come to know about the material facts in the course of their duties, shall not Purchase, Sell, etc. any Shares, etc. of HACPL until such material fact is disclosed.
The purchase, sale, etc. of Shares, etc. of HACPL by any executive or employee shareholding association in compliance with the Relevant Laws is not prohibited.
Director(s), CEO, executives, and associates of HACPL who come to know of any material fact of HACPL in the course of their duties, shall not newly join, withdraw from, or suspend, resume or change the volume of their contributions to the abovementioned executive or employee shareholding association until such material fact is disclosed.
Anti-Harassment Policy
This Anti-Harassment Policy is established under the Protection against Harassment of Women at the Workplace Act, 2010, to ensure a safe and respectful working environment for all associates of Honda Atlas Cars (Pakistan) Limited hereinafter referred as HACPL. This policy outlines the procedures for reporting, investigating, and addressing incidents of harassment at workplace.
Communications and Disclosure Policy
The objective of this Communications and Disclosure Policy (the “Policy”) is to establish a structured framework for communications with the investing public about Honda Atlas Cars (Pakistan) Limited., (the “Company”). The Policy outlines the procedures for disseminating information to various stakeholders, including shareholders, investors, lenders, Company’s associates, regulators, customers, and the general public. It is formulated to ensure transparency, consistency, and accuracy in all communication and disclosure practices.
This Policy extends to all Company’s associates, its Board of Directors, and its Sub-committee members, who are authorized to speak on its behalf.
Risk Management Policy
Purpose and Scope
This Risk Management Policy establishes a framework for identifying, assessing, and managing risks within Honda Atlas Cars (Pakistan) Ltd (the Company), a listed company. This policy applies to all levels of the organization and covers various types of risks that may impact the Company's operations, reputation, financial performance, and strategic objectives.