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“Do Not Imitate.” The mandate of Soichiro Honda echoes in the minds and hearts of everyone at Honda. At Honda, we are constantly challenging ourselves to seek out new initiatives and stay at the forefront of innovation. As an organization dedicated to the advancement of mobility, we have always targeted leading-edge technologies. From our racing spirit and our commitment to “Safety for Everyone,” to our dedication to environmental leadership and the advanced potential of ASIMO, it is our mission to develop forward-thinking technologies that anticipate and satisfy the needs of people in the future.

Honda started out with motorcycles, because that was the quickest way to help people get around. But as we grew, we continued to focus on creating new dreams for our customers, and harnessing advanced technology to provide new and better mobility for people. That passion for the advancement of mobility has led us to the creation of ASIMO, one of the world’s most sophisticated humanoid robots.

Building ASIMO was an incredible challenge for Honda engineers. It is the result of years of research in many scientific fields. ASIMO was created for the sole purpose of helping people. ASIMO has the unique ability to walk forward, backward, side step and even climb stairs with human-like agility. With the capability to navigate and operate in our world, ASIMO will be able to perform tasks to assist people, especially those lacking full mobility. ASIMO will serve as another set of eyes, ears, hands and legs for all kinds of people in need, and will provide them with a new sense of independence and mobility in their everyday lives. Learn more about ASIMO at

For over two decades, Honda engineers have been dedicated to building a zero-emissions car that will help protect the natural environment for our children and future generations. Powered by an electric motor and utilizing a Honda-developed fuel-cell stack, the FCX Clarity emits no CO2, which scientists say is a major contributor to climate change. When Honda unveiled the first Honda fuel-cell vehicle in 1999, the fuel-cell stack in the vehicle was very large and bulky. By developing and working to perfect our own Honda fuel-cell stacks, Honda has made them significantly smaller, lighter, more compact and more powerful. As a result, the design of the vehicle itself has also gone from tall and boxy to sleek and elegant with a roomy and comfortable cabin.

Honda has brought the fuel-cell vehicle from the lab to the fleet and now, to the public. A limited number of FCX Clarity vehicles will be available for lease to qualified Southern California customers in mid-2008. And Honda is already preparing to expand the availability of these amazing vehicles as soon as convenient fueling options become more widely available. Learn more about Honda’s Revolutionary Fuel Cell Vehicle at

HondaJet is an advanced light business jet that breaks new ground by offering a larger cabin and luggage space, far better fuel efficiency, and higher cruise speed compared to conventional aircraft in its class. Designed as an all-new aircraft, HondaJet fulfills one of Honda’s longstanding dreams to advance mobility through personal aviation. HondaJet is the next step in Honda’s legendary commitment to advanced technology. HondaJet is transcending the standards in light jet travel. Rethinking technology to maximize performance, comfort and quality. Redefining convention to enhance human mobility. For more information about HondaJet, visit

Honda’s research and development operations are the creative heart and soul of our efforts to meet the needs of our customers. Honda’s R&D Centers are responsible for the development of a variety of innovative models. Our stylists and engineers listen to our customers and dealers in unprecedented ways to create products for an increasingly diverse range of needs and interests. As long as there is a need for innovation in the areas of environmental protection, performance and safety, Honda will actively and tirelessly push research and development to the foreground. We believe in better people through technology, and better technology through people.

Visit to learn more about Honda’s advanced technologies.