News


Honda Atlas Cars Holds Free Medical Camp 

  

In continuance with the efforts for social uplift and welfare of the people belonging to the remote areas of Pakistan. Honda Atlas Cars (Pakistan) Limited arranged one day free medical camp at Kot Asad Ullah Khan near Dinanath, Multan Road, Lahore. Approximately 750 patients were treated. Moreover, free of cost medicines were provided to patients at medical camp.

A team of professional Doctors and paramedical staff were deputed at the camp that were responsible to provide medical treatment in general health care. Apart from medical facilities, the local population was also oriented regarding personal & children health care, hygiene, sanitation and prevention from common diseases.

Honda Atlas Cars (Pakistan) Limited aims to provide social, medical uplift and welfare of under-privileged people belonging to such areas. The camp received immense response and was highly appreciated by the local community.

Honda Honored With Two PakWheels Car Awards 

  

Honda Atlas Cars (Pakistan) Ltd. is pleased to announce that it has been privileged with two major automotive awards this year , Car of the Year” and “Most Fuel Efficient Car ” announced by “Pak Wheels”, the most popular automotive website of Pakistan.

The Pak Wheels Car Awards 2014, which are based on an annual country wide survey, have been given out to recognize and uplift the car brands that have excelled in the Pakistan Automotive Industry. People of Pakistan have crowned Honda Civic as “Car of the Year” while the Honda City has won the award for “The Most Fuel Efficient Car”. In terms of features, compatibility, uniqueness and quality Honda is placed on top also.

The Company is honored. Honda values its esteemed customers and aims to serve them with the best cars always, satisfying the customers is our foremost priority.  

UBL and Honda Join Hands 

  

Lahore PR: United Bank Limited (UBL) & Honda Atlas Cars Pakistan Limited recently entered into an alliance offering an exclusive financing deals to its customer on all Honda Cars.The alliance will provide exciting benefits to customers such as priority delivery , low processing fees i.e 50%, one year extended warranty (for Civic & Aspire), free fuel of worth Rs.5000 (for City) ,free oil & filter change and quicker turn around time by UBL. This alliance brings forth the best of each organization’s offerings to provide maximum convenience & features to the customers. This enhanced offering will provide financial flexibility to the customers through out the Pakistan.

Sales Staff Award Ceremony in Bangkok 

  

Lahore PR: Honda Atlas Cars Pakistan Limited has took whole sales staff of 3S dealerships and management to Bangkok on a motivational trip which ended up with an award ceremony. Trip started with an awesome ride on “TUK TUk” and lavish dinner on cruise. Visit of Pranakorn Honda Automobile was arranged for sales staff awareness regarding dealership operation and corporate information. End of the day was with a Guinness World Record holder stage show “Nirmat Cultural Show”, where people have enjoyed history of Thailand. Visit of Honda R & D Asia Pacific Company Limited and Honda Automobile Thailand Company Limited was on board for operational information. Mr. Sato have honor the Award distribution ceremony and distributed awards to the winners along with Mr. Aoki and Mr. Ayaz Hafeez. Madam Taussads museum visit made people crazy, which came to an end of the trip and people happily returned back to Pakistan with a motivation and passion to achieve 26,000 units sales target of 90Ki than the achievement of 23,350 units in 90Ki.

Honda – President of Pakistan Polo Trophy 2014

 polo 

Lahore PR: Saturday, May 10th saw the final day of the hard fought Honda – President of Pakistan Polo Trophy, 2014, sponsored by Honda Atlas Cars Pakistan Limited (HACPL). A large crowd flocked to the Rawalpindi Polo club from all walks of life to witness this prestigious event, and also to see the two teams battle it out to claim the tournament. It was a perfect day for polo, as regulars from the circle made their way to the lush and perfectly trimmed grounds beautifully branded by Honda with CR-Z (Sports Hybrid), Aspire 1.5, Civic and Honda brand car displayed in all their glory, to enhance the ambiance of the event. The final match was between 10 Corps Blue and the Army Remounts, where the latter emerged victorious by a thin margin, with a score of 3-5. At the end of the match the chief guest Lieutenant General Khalid Nawaz Khan (Ex Corps Commander, Rawalpindi) distributed prizes amongst the winning team. Honda aims to continue to support such sporting events in the future as well.

Honda has planted 10,000 trees nationwide through its “You Buy Honda, We Plant a Tree” activity

  

Lahore PR: Honda Atlas Cars Pakistan Limited (HACPL) has always held strong to its commitment towards nurturing a greener planet. As a part of the same pledge HACPL undertook another initiative of a nationwide tree plantation activity. The tree plantation activity was part of Honda’s ‘you buy a Honda, we plant a tree’ campaign. In collaboration with its 3S dealers, Honda Atlas Cars Pakistan Limited planted another 10,000 trees bringing the total number of planted trees to 23,200. This tree plantation activity was undertaken in clubs, Universities, Schools and Parks of all major cities. Honda believes in the cause of making the earth green and would continue to do other such activities in support of this cause.

Honda Golf Cup – 2014 at Defence Raya Golf & Country Club, Lahore.

  

Lahore PR: Honda Atlas Cars (Pakistan) Limited organized Honda Golf Cup 2014 at Defence Raya Golf Club &Country Club on the 30th of March 2014. It was an exciting day of golf on a pleasant and sunny spring day. The event saw zealous participation of leading players from business and corporate community. At the conclusion a prize distribution ceremony was held to acknowledge players those stood out during the game in different categories and Mr. Hisatada Tachi (VP Production) distributed the prizes. Before the presentation ceremony Mr. Tachi along with management of Honda & Defence Raya planted a tree at the golf venue. This tree plantation was in line with Honda's nationwide 'You Buy Honda, We Plant a Tree' initiative. Honda Atlas Cars Pakistan Limited will continue to support healthy sporting activities.

Honda Atlas Organizes Blood Donation Camp.

     

Lahore PR: Honda Atlas Cars (Pakistan) Ltd, organized a blood donation camp at its plant in Lahore with the help and association of Fatimid Foundation. The drive was aimed at supporting Fatimid Foundation in its cause of meeting blood requirements of children suffering from diseases like Thalassaemia, Haemophilia and Leukaemia etc. The donated blood would then be used to provide free of charge transfusions to poor and needy patients. As a socially responsible organization HACPL completely endorses such a great service to the community.

The blood donation drive took place on Thursday, February 13, 2014. All employees enthusiastically contributed for such a noble cause. The donors included everyone from trainees to team leaders. The President of HACPL, Mr. Aoki as well as the Vice President HACPL, Mr. Takemoto also volunteered to donate their blood. Post-blood donation care was also provided to ensure the proper wellbeing of the employees. In recognition of the HACPL volunteers, Fatimid Foundation would issue a Certificate of Service for Humanity to each donor.

Honda Launches Stylish Sports Hybird CR-Z in Pakistan
December 18, 2013

Honda Atlas Cars (Pakistan) Limited launched the first sport hybrid CR-Z at a colorful event in Lahore in presence of press & electronic media. The event was attended by Mr. Takeharu Aoki, President & CEO Honda Atlas Cars (Pakistan) Limited, along with the company management.

CR-Z, the sleek two-door coupe will appeal to a younger set or empty nesters who want a "green" car with a bit of pizazz. CR-Z offers three drive modes: sport, normal and economy. Sport mode enhances the car's performance, while economy mode maximizes fuel economy.

Explaining the product Mr. Ayaz Hafeez General Manager Sales & Marketing said that the CR-Z is powered by a 1.5 L iVtec engine with Honda's integrated Motor Assist (IMA) hybrid-electric system. The system delivers a combined peak output of 134 bhp at 6,600 rpm with a Plus Sport System, the "S+" button on the steering wheel can be used to deliver increased acceleration. CRZ offers a range of exciting features, bright colors and is available with 6-speed manual or an automatic transmission.

Mr. Nadeem Azam, General Manger After Sales explained the working of IMA (Hybrid system).

Speaking at the occasion, Mr. Takehari Aoki President & CEO Honda Atlas Cars (Pakistan) thanked the Pakistani customers for overwhelming response to Honda Products in Pakistan. He said CR-Z is an ideal balance of technology, performance and design and it will give an ultimate driving experience to Pakistani car-enthusiasts. It is an ideal car for those who recognize the value of advanced technology, for those who desire an eye-catching car while caring for the environment. The concept of developing the CR-Z is to create a car that is fun and brings excitement to everyday life through the experience of owning and driving it. As part of our commitment to provide the best ownership experience and peace of mind to our valued customer, we are launching this first sports hybrid covered under warranty by Honda Atlas Cars (Pakistan) Limited. This also underlines our history of setting trends in our market.

Honda Atlas Cars Pakistan Celebrates 20 Years Anniversary
December 10, 2013

   

Honda Atlas Cars Pakistan Limited celebrated its 20th Anniversary on 10th December, 2013. Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated and a joint venture agreement was signed in 1993.

The grand 20th Anniversary event took place at the Honda Factory in Lahore. The guest of honor was Mr. Takanobu Ito, the President of Honda Japan, accompanied with Mr. Hiroshi Kobayashi President Asian Honda & Managing office Honda Japan and Mr. Yoshiyuki Matsumoto Managing officer Honda Motor Japan especially flown to Lahore to participate in the celebration

Mr. Yusuf H. Shirazi, Chairman Honda Atlas Cars Pakistan and Mr. Takeharu Aoki, President of Honda Atlas Cars Pakistan Limited, welcomed the distinguished guests along with the whole Honda family from the associate workers, vendors to the dealers. Dignitaries, Customers and media were also present to attend the ceremony

20 years history of Honda in Pakistan with its steady success in the market was shown to the participants followed by spectacular car show as Honda cars starting from 1994-2012 were one by one brought in, introduced and taken away. There were a total of 8 cars, which included Civic models from 1994, 1996, 2001, 2006 & 2012 and the 1997, 2003 & 2009 City models. All the old cars were in perfect condition, which made the show more special. In the end of car show a modified Honda City sport version named Brand Car was also displayed which was prepared in Pakistan as an idea for modifications to sporty car lovers.

Mr. Takeharu Aoki, President of Honda Atlas Cars Pakistan Limited appreciated the hard work and dedication of the entire Honda Team and all the people related to it, without whom this milestone wouldn’t be possible.

Mr. Yusuf H. Shirazi Chairman Honda Atlas Cars (Pakistan) Limited thanked Mr Ito for gracing the event of 20 year celebrations and said we always proceed with ambition and youthfulness – continually improving our strategies and goals for better performance. Our every effort is to create a strong cultural blend of Honda and Atlas Group – for the benefit of our business and society at large.

Speaking at the occasion Mr. Takanobu Ito President Honda Motor Company Japan said “This is the day to jointly celebrate and enjoy the 20th anniversary. I am confident that our bond will become even stronger, and our business will expand more in the future’. He further said, “The two dreams became a reality in 1962 as Honda entered into a joint venture with the Atlas Group in the motorcycle business. After a successful, sustained and mutually-rewarding relationship of 30 years with Mr. Shirazi, a new chapter was added and Honda Atlas Cars Pakistan was established in 1992. We have never looked back since then, the 20 years have flown by quickly. HACPL has enjoyed tremendous growth during this time.

Mr. Shirazi presented the esteemed guest Mr. Takanobu Ito with a souvenir to mark the auspicious occasion. The Cake Cutting Ceremony was done followed by distribution of Awards to employees, dealers, vendors and bankers for their long standing association.

Honda Vendor Conference 2013 ‘Together’
October 31, 2013

Accord 2013 

The annual Honda Atlas Cars (Pakistan) Limited Vendor Conference 2013 took place on 31st October at a local hotel in Lahore. President/CEO Mr. Takeharu Aoki and the Vice President Production Mr. Akio Takemoto along with the management were present at the event.

The conference brought a few facts to life, which showed that Honda Atlas Cars Pakistan Limited achieved 2nd highest sales of Honda Civic in the Asia & Oceana region, also how Honda Civic is being tagged as ‘King of cars’ and that Honda Pakistan had shown an overall sales growth by 86% in 2013 over last year. Further, there is also a substantial increase in localization of both Civic & City.

Mr Takemoto appreciated the efforts of Auto parts manufacturers for their support in achieving this high localization. He further emphasized on Honda’s commitment to excel localization with the support of vendors by saying that “We need to move ahead to grow Together”.

Also speaking on the occasion the President Mr. Takeharu Aoki thanked the vendors for their participation, he further went on to commend the perpetual support provided by all vendors and highlighted as well as recognized the pivotal role of vendors in Honda Pakistan’s constant growth in the regional market.

At the conclusion of the event an award ceremony was held, President Mr. Takeharu Aoki (President/ CEO), Mr. Akio Takemoto (Vice President Production) and Mr. Shojiro Iga (Chief Engineer Quality) distributed the awards. Amongst the accolades distributed to the vendors were Best Quality Performance Awards, Cost Improvement Awards, Best Parts Delivery, Parts Development Awards, Environment Excellence award and Special Initiatives & Efforts awards.

Honda Independence Day Golf Cup
August 25, 2013

Accord 2013 

Honda Atlas Cars (Pakistan) Limited organized Honda Independence Day Golf Cup at leading Defence Raya Golf Club. Defence Raya Golf and Country Club is a club of elites. Four cars were displayed on the golf course along with extensive branding covering the entire area. The event saw an exciting day of golfing by players on an otherwise humid rainy day. Players from business and corporate community participated with enthusiasm and zeal. At the conclusion a prize distribution ceremony was held to acknowledge players that stood out during the cup in different categories. The players gave an overwhelming response to the well managed event.

Honda introduces the new Accord: Possibly Perfect
June 15, 2013

Accord 2013

Honda Atlas Cars (Pakistan) has launched the much-anticipated new version of the Honda Accord. The car is currently being showcased in PC Lahore, Karachi and Rawalpindi as well as The Marriott Islamabad.

The Accord has been the premium luxury model in the Honda line up that has always been a striking union of class leading features with the modern style. This model, not only carries on the pedigree of it predecessors, in fact it has taken it closer to perfection.

In terms of styling, the exterior is rested on 18-inch alloy rims. The front and rear lights accentuate the fusion of luxury with current times. The headlights also feature DRL (Day-time Running Lights), which increase the visibility of your car and increase its safety. At night the High Beam is adjusted automatically when it see a car approaching in the other lane or when you are about to overtake someone, making it easier for other motorists to navigate. In wet conditions, the cars wipers also turn on automatically so that the focus remains on the pure driving pleasure the car’s 2.4 L i-VTEC engine offers.

The interior upholstery is trimmed with finely crafted woodwork in all the right area’s highlighting the graceful profile of the car. The rear armrest also comes with audio controls alongside separate vents that let you customize the rear cabin ambience.

The new Accord is set to get Honda noticed amongst car-lovers with taste and further cement Honda as the standard that the car industry in Pakistan looks to emulate.

Honda introduced the new Honda City Aspire 1.5L
April 17, 2013

Honda Atlas Cars (Pakistan) launched the new Honda City Aspire with a 1.5-liter engine at a press briefing held at their Factory in Lahore on the 17th of April.

The Aspire has always been the luxury model of the Honda City with add-ons for the savvy customers. With the introduction of the Aspire 1.5 it aims to provide more muscle to the star of the fleet.

Mr. Takeharu Aoki, The President and CEO of the company gave an overview of Honda and its attention to creating technology that is at the forefront of innovations. He spoke about the milestones attained with the patronage of our valued customers. He also explained the ongoing environment campaign carried out by Honda with the slogan “YOU BUY A HONDA WE PLANT A TREE”, where Honda will plant a tree against the sale of each car. Introducing the new Aspire with 1.5L engine he said, “We are confident that new Aspire will be well received by Pakistani customers just like the new Civic was when we launched it last year.”

Earlier, Mr. Ayaz Hafeez, GM Sales & Marketing thanked the customers and said that, Honda Aspire 1.5L will give them a driving experience that speaks for itself.

The new Honda Aspire inherits the same great looks but it definitely has a lot more swagger added to it. It now comes with the power of a 1.5 litre iVTEC engine that appeals greatly to all those who aspire. The 1.5L iVTec Engine exerts an output of 120 horsepower.

The Aspire provides class-leading features such as leather interior, keyless entry, rear-view camera and a comprehensive multi-media touch screen interface that comes with an easy to use navigator. It is also equipped with alloy rims that add grace and elegance to the Aspire.

Industry leading Euro 4 emission standard on all Honda cars are the hallmark of HONDA.

You buy a Honda We plant a Tree
April 01, 2013

Honda introduces another first of its kind in Pakistan with their new “You buy a car, we plant a tree” initiative. Mr. Takeharu Aoki, President and CEO of Honda Atlas Cars (Pakistan) Limited inaugurated this new drive at factory premises by planting a tree. This year, Honda will plant a tree on the customer’s behalf for every car that is sold.

Honda has always cared for the environment with its industry leading Euro 4 emission standard on all Honda cars which gives the least emissions of any car manufacturer in Pakistan. With this new move, Honda aims to give back to nature even more.

This campaign is designed under the premise that as our customer’s new life begins in their Honda, a new life also begins in nature, thus making the roads that you drive your Honda, are glazed with the beauty of Green.

With the recent launch of the new Honda Civic to resounding success in the Pakistan market Honda knows that success equals responsibility, and what better way to do that than by adding more beauty to the country we live in.

 
Honda introduces the 9th Generation New Civic terming it “The Scent of Success”
September 18, 2012
 

Honda Atlas Cars (Pakistan) launched the much anticipated new model Civic in press conference held in Lahore on 18th.

Speaking at the occasion, Chairman Honda Atlas Cars (Pakistan) Ltd , Mr. Yusuf H. Shirazi reiterated his confidence in Pakistan and its economic potential. He underlined that at Honda Atlas quality is an attitude aimed at winning customer acceptance, trust and goodwill, gains being a long term objective. A direct contribution of 19 Billion (1.15% of the total tax collection) to government exchequer by the group in addition to indirect was mentioned. He drew attention towards the inconsistent government policies, pointing out import of used cars which not only fleeced the customers but also retards industrial development. He said that the used cars import fill pockets of a few opportunists against the long term investments made by the automobile industry. He emphasized that Honda is all about accepting challenges, but let the challenge be fair, even and contributive in nature.

Mr. Takeharu Aoki, The President and CEO of the company gave an overview of Honda and its attention to creating technology that is at the forefront of innovations. He spoke about the milestones attained and hardships faced by Honda Atlas Car. Pride of producing the 200,000th car in July this year, inconsistent government policies and the retarding effect used cars import causes were highlighted. Earlier the new model Civic was introduced by Mr. Ayaz Hafeez, GM Sales & Marketing. Enhanced aerodynamics, elegant simplicity of exterior design, and enriched ergonomically designed sophistication of the new interior where explained.

The new civic brings with it an armory of innovative features. Intelligent Multi Information Display (i-MID), Steering wheel with audio and cruise control functions, Automatic climate control air conditioning, ECON mode for fuel efficiency, immobilizer with alarm security system and a unique jackknife key with trunk opening function are salient.

Industry leading Euro 4 emission standard on all Honda cars and Dual SRS (air bags) on all Civic models are the hallmark of HONDA.

 
Honda achieves milestone of 200,000 units’ production
July 14, 2012
 

Lahore PR: Associates at Honda Atlas Cars (Pakistan) Limited had a reason to celebrate as the Japanese automaker added another chapter to its achievement books by rolling out its 200,000th unit. Behind the success are loyal customers backed by workforce that has worked tirelessly at Honda’s production facility to achieve this milestone.

The celebration event was attended by Mr. Hiroshi Kobayashi, President of Asian Honda Motor and Chief Operating Officer of Honda Asia & Oceania region. Who while speaking on the occasion extended his profound gratitude to all valued customers who stood by Honda in critical times arising out of Japan Tsunami and floods in Thailand. He thanked all Honda customers for making it possible to achieve the landmark of 200,000th unit production. He also appreciated the efforts of all Honda associates who challenged all adversities through no production period. He further said that Honda Pakistan will continue to raise the bar for itself to achieve 300,000 units target in shortest possible time.

Speaking on the occasion Mr. Takeharu Aoki, President/CEO of Honda Atlas Cars (Pakistan) Limited, hailed all Honda associates on the achievement. He shared the success of newly introduced CITY Aspire in Pakistan and expressed positive outlook for times to come.

Mr. Aamir H. Shirazi, Director Honda Atlas Cars (Pakistan) Limited during his address, congratulated all associates on the occasion. He encouraged them to continue working with dedication and zeal targeting many a milestones in future.

 
Proudly sponsored by Honda
May 19, 2012
 

Honda Atlas Cars (Pakistan) Limited has sponsored an emerging golfer, Mr. Shafiq Masih for golf tournaments in Pakistan. Mr. Shafiq Masih has multiple wins under his belt. Quaid-e-Azam golf tournament, Crescent Open golf tournament, Allied Bank & Faysal Bank golf tournament and Pakistan open golf tournaments are few of his success scores.

Resumption of Production and launch of New Honda City Aspire
May 01, 2012

 

Honda Atlas (Pakistan) Limited resumed the production of Honda City after it was halted due to massive flooding in Thailand. This resumption of production is marked with another innovation by Honda as it comes with the launch of new range of Honda City under the banner of Honda City Aspire.

The new Honda City Aspire inherits the same great look but it definitely has a lot more swagger added to it. The Honda City Aspire offers everything that you may aspire and much more. The already enticing interior now has an added blaze with an impressive built-in navigation screen and multimedia system that gels in elegantly with silver-on-black panel. The chic side mirror indicators add that extra zing to the sporty look. The driving experience has been further enhanced by the induction of the Prosmatec transmission technology which makes driving Honda City effortless and pleasurable.  That is not all the Aspire comes with supple leather interior and quality inlay materials coupled with sophisticated and thoughtful amenities like keyless entry and alloy rims. The fact is that in the new Honda City Aspire, form and function work seamlessly.

Honda City Aspire (Manual) will be available for booking at Rs. 1,554,000/- whereas customers can book the Honda City Aspire (Prosmatec) for Rs. 1,695,000/-.

 
On the first anniversary of the earthquake –
Honda will continue to support the affected areas

March 12, 2012
 
Thank you for your continuous understanding and support for Honda’s activities.

One year has passed since the Great East Japan Earthquake that occurred on March 11, 2011. Honda would like to express its deepest sympathy and condolences to the victims of the disaster and our sincere hopes for the earliest possible reconstruction of the affected areas.

Despite the fact that we caused our customers some inconvenience during the past year due to the impact of the earthquake, such as delays in the delivery of some new products, we received a great outpouring of support and heartwarming messages from our friends and customers inside and outside of Japan. For this we are extremely grateful.

Honda would like to contribute to the earliest possible reconstruction of the affected areas by continuing our support activities and by dedicating ourselves to continue delivering products and services that please our customers. We appreciate your continuous support for our activities.

March 11, 2012
Honda Motor Co., Ltd.

 
Honda breaks new ground in design with the introduction of all new CR-V
March 01, 2012
 
Honda Atlas Cars (Pakistan) Limited has introduced its design marvel, the all new CR-V. Equipped with Honda’s 2.4 liter i-VTEC engine, this luxury SUV is all set to take on Pakistani roads. The introduction of all new CR-V in Pakistan reiterates unwavering commitment of Honda to offer its customers with the global products of highest technical perfection and design finesse.

The Four Wheel Drive (4WD) Honda CRV comes with fuel economy-enhancing technologies and nimble performance. CRV features Honda’s safety technologies including SRS airbags with roll over sensors, Anti-Lock Braking System (ABS) with Electronic Brake Force Distribution (EBD) which enhances vehicle stability and braking performance, Hill Stability Assist (HSA) and Vehicle Stability Assist (VSA). Incorporating Honda’s G-Force Control (G-CON) technology, the CRV’s high-performance body features several outstanding elements that enhance its design, driving performance, ride comfort and collision safety performance.

The all new Honda CR-V is targeted at individuals who seek the very best. It is bound to stand out as the epitome of success and set a benchmark for style, performance, progressiveness and luxury in its segment.

 


CR-V