News & Events

Honda Atlas Cars Pakistan Limited Launches Sportier & Bolder Honda Accord 2016

Lahore, 17 December 2016 – Honda Atlas Cars (Pakistan) Limited sets a new benchmark for an executive sedan with the launch of the all-new Honda Accord. The redesigned 9th generation Accord offers an attractive package with premium features.

The Accord, which celebrates its 40th anniversary this year, is a flagship model of Honda. Since its introduction, the Accord has been consistently an executive’s favorite sedan due to its DNA of quality, refinement and premium. After being launched in the Pakistan market in 2005, Honda Accord has maintained its position as Honda’s flagship and become the symbol of Honda automobile brand’s core values.

The 9th generation New Accord was built to set a new benchmark under three new enhancements: Advanced – Fun – Environment. Honda Accord 2016 is more elegant and luxurious, redefining the premium sedans by delivering the feeling of “Ride into the Future" to its customers.

The New Accord has been redesigned to offer a sophisticated yet masculine exterior with new front bumper design, stylish LED headlights for both front and rear, plus two-tone black and silver rims to complete the dynamic outlook. In order to meet the lifestyle of modern day executives, the New Accord has been fitted with a 7-inch Touchscreen Advanced Display Audio unit with I-MID, Hands free Telephone Control with Voice Recognition and Mirror Link features complete the ease of communication and entertainment on the go.

The all-new Accord offers more premium, and class-above features, including Smart Entry, Push Start Button, Sunroof, Cruise Control and Econ mode. Dual-zone automatic climate enables separate temperature settings for left and right zones. To ensure climate comfort of all occupants, rear air vents provide cool air to rear passengers. The roomier cabin features redesigned seating, including an 8-way adjustment’s driver seat with memory functions and a 4-way adjustment’s front passenger seat with a power adjustment switch.

The New Accord comes with a 2.4-liter DOHC i-VTEC engine with 4-cylinder and 16-valve that provides 175 horsepower at 6,200 rpm. The powertrain is with Honda’s revolutionary “Earth Dreams Technology”, and offers an exhilarated drive yet better fuel efficiency. The model comes with a 5-speed automatic transmission and paddle shifters.

With safety being always vital to Honda, the all-new Accord is equipped with six airbags; Dual i-SRS, i-Side Airbags, and Side Curtain Airbags. Honda Lane Watch is also included in the New Accord’s comprehensive safety features to help improving visibility of the driver’s blind spot. It can be activated by engaging the right turn signal or, for a constant real-time display on the vehicle’s i-MID screen, by pressing the Lane Watch button on the turn signal switch.

The New Accord’s wide array of passive and safety features include Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Multi-view Reverse Camera, Emergency Stop Signal (ESS), and front and rear sensors.

The sales of the all-new Accord will start at Honda’s authorized dealers from December 17, 2016 with a suggested retail price at 11.25 Million Pakistan Rupees. The Accord is available in five colors; White Orchid Pearl, Modern Steel Metallic, Lunar Silver Metallic, Crystal Black Pearl, and Brilliant sporty blue. For customers’ convenience and peace of mind, the New Accord comes with 2-year or 50,000 km warranty.

Honda Pakistan is confident that the styling, premium features, and outstanding package of the New Accord will extend its popularity in the Pakistan market.